Variavas Case Study
Chris Variava Ltd have a strong brand identity within the motor industry as a well respected, long established car dealership. When Shiloh Jentech were commissioned to redesign their website, their web presence required a solution that supported this strength.
With the growth in importance of website presence to motor manufacturers, they all have extensive websites that promote their marque. Within these website they also have the option to find your local dealer. Many, including Mitsubishi and Alfa Romeo also provide websites for their individual dealers. In Variava’s case Mitsubishi and Alfa Romeo both provide websites to them full of relevant content. So, why should Variava need to commission Shiloh Jentech to produce another website for them?
There are several reasons:
- It’s very important to strengthen and emphasis the Variava name. Using the Mitsubishi and Alfa Romeo websites on their own fails to do this.
- Having both manufacturers on the same website helps to strengthen and reinforce the Variava brand as well as providing the opportunity for cross selling.
- If, at some later stage, Variava decide to add another manufacturer to their business, they have already established their web presence and their brand.
- Probably the most important reason relates to the visibility of Variava’s in website search engines, such as Google. Having a Variava website gives the opportunity to tailor the Search Engine Optimisation to their specific requirements.
Shiloh Jentech have successfully combined the above requirements along with the added benefit of introducing existing elements of the Mitsubishi and Alfa Romeo websites into the framework of the Variava website. This provides the client with a website that is inexpensive but contains a great deal of content.
The comprehensive Search Engine Optimisation written into the website ensures that the website is consistently found at the top of the search engine rankings, very often in the number one position, whereas the relevant manufacturers website doesn’t appear at all. For example when making a Google websearch for “Mitsubishi Nottingham” the www.variava.com website will appear in the top one, two or even one and two positions. With the same search the Mitsubishi Variava website doesn’t even appear within the top 100 searches! Proof enough of the benefit to Variava of using Shiloh Jentech to develop their website.
About Variavas
Chris Variava Limited is one of the few remaining privately owned and managed motor businesses in the East Midlands with Mitsubishi and Alfa Romeo dealerships in Nottingham and Derby. The company was established over 30 years ago and pride themselves on the quality of the products and services they provide.
